Gambling Understood

Gambling products are designed to keep us playing – increasing their addictive potential. They are designed to make us play more, spend more, and lose more.

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Gambling Understood aim is to encourage and empower people to talk and seek further information about gambling harms as well as signposting where to get help, and normalising getting help.

Through Gambling Understood we are:
● Focusing on the industry and the products and not individuals with evidence-based facts.
● Increasing knowledge to create change.
● Showing the breadth of the industry including influence of products, design, advertising, and sponsorship.
● Avoiding putting blame or shame on individuals at risk of gambling harm.
● Building empathy with people at risk of gambling harm without pitying.

Refer to the Wellness Service